The team of one

Shipping something real used to require a team. A designer, a frontend engineer, a backend engineer, someone to write the copy, someone to handle hosting, someone to get it in front of people. The tools demanded specialization, so you specialized.

That's over now. AI writes code, cloud platforms have simplified infrastructure to the point where you can deploy to your own AWS account without thinking about it, and one person can own the entire stack from UI to production.

The interesting thing is that most of what people ship still isn't very good. Everyone has access to the same models and frameworks and pipelines, so the output ends up looking the same too. What actually matters now is having a point of view on what's worth building, an eye for what feels right, and knowing how to get it in front of people. Taste and distribution are the differentiators, everything else is a commodity.

I've spent 10+ years across design, engineering, and growth doing exactly that. The projects are all built this way and the blog is the thinking behind it.